1 on 1 Brand Coaching
Your brand is what sells your services and builds up your business. Not a logo. Not a website. Those things are only a small piece of the huge, delicious pie that makes up your brand.
Does this sound right?
You love helping others…
as a health or life coach, wellness guru, motivational speaker, yoga master, reiki healer, or any other healing medium.
You’re inundated with “do this” or “do that”...
and frankly, you just CAN’T take another course, read another “free” guide, or “do what she did” anymore, because it hasn’t been working for you.
You’re paralyzed, terrified, or frustrated...
because you want to do it right. In fact, you’re tired of getting it wrong. You want to build dreams—not frustration.
It's time to
find clarity in who you are and who you are serving rather than putting unfocused information out there willy-nilly and hearing crickets?
build a blossoming career that grows exponentially every day rather than having a calling that feels and seems impossible to get a grip on.
follow a clear roadmap on where to start, how to get there, and be able to continue on rather than just “hustling e’ryday” and not moving the needle towards success.
What does brand coaching cover?
Dream Business Planning
This is where we will get clear on your dream business--who you are, what you represent, where you're coming from, and where you want to go.
What's in a business name? Should you just call it your name, or should you have a trademarkable name? What's the difference?
Tagline, Title, Vibe, Colors
Here's where we'll hone in on your business tagline, your personal title (a much more fun version of "CEO" or "Owner"), your vibe (the emotions you seek to elicit), and your colors (which play directly off of your vibe)!
Hot Hook or “Elevator Pitch”
So you want to network and partner with people, huh? What are you going to tell them about yourself? We'll work on making it clear, concise, and a conversation starter--not an ender.
Ideal Client Avatar
Who is your ideal client? Do you have a vision in your head? How intimately do you know them?
Crafting Your Brand Story
Your brand story is what helps people to know, like, and trust you. WIthout those things, you will not succeed.
Signature Programs & Pricing
It doesn't matter if you have the perfect ideas--you have to be able to sell them in a way that feels authentic, unique, and affordable for your ideal client.
Developing a Strategy for Profit
GOALS! We all have them. Are your goals enough? Are they too high? We'll take a deeper look in this session.
Study of the Avatar Archetypes
Archetypes help us discover your brand voice and reiterates your ideal client's drives, fears, and more.
We've all been on websites that feel like they were not written by the owner. Especially those ones that talk in the third person -- at you rather than with you. And we all click away just as fast as we snatch a fork out of our baby's hand which is clearly aimed at a power outlet.
Dream Team Building and Planning
No business can survive alone. You need a team. connections. and (EEK!) a network building strategy. We'll discuss how to start building that team, and dream it even bigger.
Creating a Mindmap for the Future
You have ideas for your business now. And then you have lofty goals that seem impossible. With a mindmap, we're going to organize all of those goals into one visual representation.
A Customized Roadmap to Success
You know that team and that mindmap we made? We're going to craft a plan customized specifically to you in order to get you MOVING THAT NEEDLE in your business. When this is complete, you'll have anywhere from a 1 year comprehensive plan to a 5 year plan. You decide.
A Customized Branding Guide
We're going to take everything we discussed and create a comprehensive guide for you to use in the future and to show those who need guidance to help you in the future.
“I FEEL REAL!” is exactly how I felt after finishing up my branding and website with Amber. It was not only my website, but Amber took some ideas from my head and created a masterpiece! She uncovered my business name, based off words that I liked. We created the logo and color scheme together. I don’t think I would have been able to do it without her. Amber is truly talented and permanently on my payroll! My website is official, my branding is done, and I owe it all to Amber. I am STRESS FREE!!
- Katie Gasparri
Hiring Amber was one of the best decisions for me. In coaching we all know it is best to push the easy button. One way we do this is to hire out those skills you don't have and Amber blew me away with what I needed!! She starts out by spending time first in navigating and pulling out your new brand through a series of coaching sessions and exercises, provides a blueprint of what this looks like and then moves you in to website design. I am so grateful I was referred to her because I would not have been able to piece together or build my new website on my own. My husband offered to do this for me and he even said "you made the right decision" in hiring Amber. The time, attention and care offered by Amber is worth the investment.
- Lisa Jones
Amber was incredible to work with! Technology is not my thing so when it came to helping me design my logo and my website Amber made it very easy to understand. She is patient, professional, accessible, offers a lot of creative ideas, and sticks to deadlines. The process from beginning to end was seamless. I would highly recommend Amber and look forward to working with her again.
- Dana Goldstein
Is Brand Coaching right for you?
YES -- THIS IS FOR YOU IF:
You are ready to create a brand that will generate raving fans.
You are tired with "quick fixes" that fix nothing.
You have been "doing everything right" but are still hearing crickets.
You know who you are, what you are selling or offering, and you need a clear strategy to make it visible and appealing to your ideal clients.
You want the experience and support of someone in YOUR field, not an "I'll work with anyone" person.
NO -- THIS IS NOT FOR YOU IF:
You don’t think that having a strong brand is what you’re lacking.
You want someone to hand you a done-for-you guide or book about your brand.
You have zero idea what you want to sell or what you have to offer the world.
You'd rather wing it again, and see how things turn out.
You're already invested in 2 or 3 other programs or courses and won't be able to focus on this one.
Still have questions?
How long does it take to create a brand?
It all depends on how much time YOU have. If you have a ton of time to work and meet with me, your coach, then it could take as little as 2 weeks. If you have less time, it could take up to 2 months.
What would my time investment look like?
Usually sessions run between 1-2 hours at around 5-6 total sessions, and homework will take around 8-12 hours. Your total time investment will likely be 18-24 hours.
Will this program actually create a strong brand and propel me forward?
If you commit 100% to putting your all into this program and following up afterward, you will definitely see results. You can ask my clients!
How will we meet?
We generally meet through phone calls or Zoom meetings. Each session varies based on where we are at and what we need to do.
How much access do I have to you if I need help?
You will have access to me from 8am - 5pm CST Monday through Friday via text and email.
What should I expect after I sign up?
Once you’re enrolled in this program, you will receive a welcome email with a scheduling link to book your first session with me. If you do not receive your welcome email, please contact me here.
Who am I?
Hi, I’m Amber!
In the past I was the one to chase after all the quick-fix promises, the 45-minute life-changing zoom sessions, "here's the answer" books, mastermind courses, and more—all to end up empty handed. I was missing one key element: a strong brand.
I’m not only a certified health coach, but I’ve been a web and graphic designer since 2009. I have an insatiable love for helping others—especially helping them to find their footing to do the same.
I genuinely want to make this world a better place.
We can build it together, but ultimately you have to put the work in to implement it.
If you’re already “hustling” and working every day to no avail, it’s time to rework your brand—because something isn’t working. That right there is the reason why it’s so important to do this critical work FIRST.
Brand coaching will help you create a strong business foundation, save you frustration and tears, and get the ball rolling for your business. Are you ready to change the world? I know I am.
Creator of All Things Creative