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How to Make Your Website Effective in Helping Your Business Gain and Keep Customers

A website is your salesman 24/7. When you are sleeping or working on a task, the website does not rest. At any point, a new visitor could find it, explore it and be convinced to go further by making a purchase. So, what do you want the site to accomplish for you? Usually, a site is supposed to help a business gain and keep customers. Let's discuss some ways this can be accomplished.

Make It Appealing and Easy to Navigate

To attract more website visitors, you need effective lead magnets. Effective lead magnets hook users and convince them to give you their email address for the item that you are offering. Once those users land on your website to claim the magnet, they have to be able to figure out what to do next. The call to action must be obvious, and it should not require several steps to pursue. Your job is to ensure the site is appealing, easy to navigate and user friendly.

Update Content Regularly

There are several things that will cause a user to leave your website within seconds. One is content that is out of date. If your site is still showing an announcement for a Thanksgiving special but the calendar is approaching Memorial Day weekend, it is not a good look. Content helps optimize your website for the search engines. Therefore, you want to ensure that it is updated on a regular basis. Content can consist of blog posts, social media posts, or videos. They can market your services or products as well as provide a minute or two of entertainment. Viral three-minute videos have launched startups. Don't give viewers a reason to ignore your content.

Present a Clear Call to Action

Once your website becomes a destination thanks to effective lead magnets and updated content, the call to action has to be clear. What is the purpose of your website? Is it an advertisement for your company, or is it meant to build an email list? If the site's purpose is to convert visitors into sales, the appropriate call to action has to be obvious without being overwhelming. The color scheme and font should be consistent with the branding so that clicking on the CTA button is the logical next step.

Websites are an important tool that all businesses should use if they want to grow. Your website sells for you day and night. By adding elements like these, you can make sure that your website helps you to succeed.

Ready to hire a website designer? Book a consultation with me today!

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