So, you’ve established a wellness business, developed a strategy to attract customers, built a base of followers interested in your work and planned the logistics of your operation. What’s next?
One of the crucial steps that any small business owner, especially one in a competitive field, can take is to get their brand trademarked. Trademarking has a number of advantages, including protection for your business and building an identity for your company. Here are some of the top reasons why any wellness business should consider becoming a registered trademark.
Gives Your Business Protection
Trademark infringement is a major issue for companies that have an established reputation and customer base. This is a shortcut that many less than scrupulous entrepreneurs take. By simply copying ideas and passing them off as original, they try to build on the success and hard work that another company has already invested in its brand. When you have a trademark, other companies are liable for this practice. Your trademark safeguards your brand, your image and your bottom line. This is why GerbenLaw recommends taking the time to go through the trademark registration process.
Can Help Establish Your Brand
Franchise Gator says that a trademark sets your business apart from other businesses by identifying your brand to the public and helping customers know what your business is and what services you offer. Distinguishing what makes your company unique and compelling will cause it to stand out, and establishing a recognizable trademark is a great tactic for reaching potential customers who are interested in wellness products. This could be the centerpiece around which you build a successful long-term marketing strategy that incorporates the best features of your product and your company's strengths with a familiar symbol. All you have to do is conduct a little research with Franchise Gator to see how well this could work.
It Shows Dedication to the Customer
Marcaria cites trademarks as a great source of consumer protection in addition to the protection it affords business owners. This is because studies have shown that when a company has a trademarked brand it tends to take more pride in delivering a high-quality product to its patrons. With a trademark, the enterprise becomes an entity of its own. This allows customers to feel more trust in it and more of a connection to its brand for their well-being than to a generic product from a company they are unfamiliar with.
Taking the initiative to establish a trademark demonstrates a commitment to your product and its consumers. It shows that you take your task of providing quality seriously and that the brand is valuable enough to require protection. This type of confidence radiates through to customers and prompts them to take a longer look at what you are providing. It will help steadily build your customer base.
You only get one chance at a first impression. Let us help you get it right! Click here to learn about our web design and coaching services.